Display a card price and a lower cash price on every product or service. Customers see exactly what they'll pay — before they pay. No surprises. No hidden fees. You recover processing costs in the open.
Three touchpoints — the tag, the terminal, the receipt — each transparently showing both prices at every step of the purchase.
Signage, shelf tags, menus, and price lists display the card price and the cash price side-by-side. Customers know the difference before they reach checkout.
The terminal applies the correct price based on payment method automatically — no manual math, no awkward moments at the counter.
Receipts itemize both prices and clearly indicate which was applied. Complete compliance and transparency, every transaction.
Straightforward trade-offs. No marketing gloss — just what it takes, and what you get.
Plug in your numbers. The fees you currently pay to process cards become savings you keep — recovered in the open, every month.
You shouldn't have to become a payments expert to adopt dual pricing. We run the rollout, you run your business.
We calculate the card price and the cash price across your catalog so math and margin both work.
We supply and configure a dual-pricing-ready terminal or POS, so the right price is applied automatically.
In most cases the POS system itself prints your updated shelf tags, menus, and price lists — so the card and cash prices stay in sync with the terminal, automatically. Restaurant needing new menus? DMP has you covered.
Every receipt itemizes both prices and indicates which was applied, in line with requirements.
Questions, staff training, reprints, policy updates — for as long as you're a DMP account.
Tell us about your business. We'll show you the exact card and cash prices for your catalog, walk through the POS, and line up the signage — no commitment.